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	UPICKEM Custom Contest Engine Contest Types Features & Benefits Revenue Generation Pricing UPICKEM Deals GroupBuy • Features & Benefits • Revenue Generation • Pricing Discount Gift Cards • Features & Benefits • Revenue Generation • Pricing Coupons • Features & Benefits • Revenue Generation • Pricing   UPICKEM National Contests National Contests • Pro Football • College Football • College Basketball • Golf Grand Slam • Auto Racing • Red Carpet Awards • World Soccer Challenge • Go for the Gold Hockey Features & Benefits Revenue Generation Pricing UPICKEM Promotion Center Pro Football 2010 Available on Smart Phones Auto Racing Calendar jan feb mar apr may jun jul aug sep oct nov dec Mid-February through mid-November Demographics Huge Audience of Young People and Families 75 million fans – 1/3 of the U.S. adult population The U.S.’s No. 1 spectator sport, holding 17 of the top 20 highest-attended sporting events in the nation The No. 2-rated regular season sport on television 60% male, 40% female 80% of fans 44 or younger 40% of fans have kids under 18 How It Works Contest administrator can choose whether to include all races or a sub-set Players pick top ten finishers for each race Season runs 37 weeks Players’ best 15 races count toward overall scores Second Street provides national weekly and overall prizes Game administrators can add local prizes Request Pricing Customer Example >> Example National Contests • Pro Football • College Football • College Basketball Tourney • Golf Grand Slam • Auto Racing • Big Game Challenge • Red Carpet Movie Awards • World Soccer Challenge • Go for the Gold Hockey Our Clients >> Client Testimonials
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